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1954 PLYMOUTH


Chronology of the 1954 Plymouth

September 24, 1953 Production of the 1954 Plymouth begins.
October 15, 1953 Public announcement of 1954 models including 14 models in three series, but three models in the Savoy series (Sport Coupe, Convertible & Suburban) never entered production. Power steering introduced in Plymouth ($145.00 MSRP).
November 6, 1953 Single tone blue and green vinyl interior trim announced for 1954 Plaza Suburban. Maroon exterior color eliminated.
 
December 29, 1953 Briggs body Company purchased by Chrysler Corporation for $35 million.
January 1954 Harmony on Wheels Show presented in the Highland Park Executive Garage a two-week open house for press, business people, politicians and employees.
January 11, 1954 Factory-installed Continental conversion kit availability announced to the dealers ($140.00 MSRP).
February 24, 1954 110 HP engine replaced 100 HP engine. Power Flite automatic transmission introduced ($189.00 MSRP) after engine * P25*243001.
March 1, 1954 Chrysler arranges a $250 million, 100 year loan with Prudential Insurance Company.
March 17, 1954 Power brakes introduced ($34.00 MSRP).
 
April 7-11, 1954 The first turbine car, a 1954 Belvedere 2 HT introduced at the Autolite Easter Parade of Stars.
May 6, 1954 Chrysler Corporation announced redesign of auto radio dials to help motorist locate Civil Defense radio frequencies (640 and 1240 kilocycles).
May 7, 1954 Wood-weave door trim discontinued effective late May announced for convertible to be replaced by a painted panel matching top color (price $17.20). Hy-Style package repriced at $101.80.
June 16, 1954 Chelsea, MI proving grounds dedicated.
August 20, 1954 1954 Plymouth production ends.
November 17, 1954 1955 Plymouth introduced to public.
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